DESIGN
As a storyteller at heart and a designer by craft, my approach to design is rooted in crafting with care, intention, attention to detail and a splash of dazzling personality! With a love and passion for unfolding narratives, telling stories and building strong human-centred concepts, my design is more than just the visuals, it’s strategic, emotional and moving.
At the Paiged Creative, I blend my skills in design, branding, packaging, strategy, print, campaigns and more, adapting fluidly to each client’s unique needs. Design success for me, lies in focusing my energy throughout all facets of the design process, from research, strategy, experimentation to execution. This holistic approach enables me to create authentic, impactful, purposeful and meaningful (sometimes playful) design that resonates, attracts, communicates and connects, built to leave a lasting mark on any audience.
Extra Time – Orbit Extra
Campaign, Packaging & Social Impact Design
Extra Time is a collaboration project submitted to the D&AD awards. Extra becomes more than just gum, but a small capsule of time fitting into Gen Z’s everyday lives, encouraging them to make extra time for themselves and in their journey to self-discovery.
Margin Women
Print & Social Impact Design
A publication designed for the ISTD which explores the erasure of women within the literary and publication industry. Margin Women uses margins and grids as a metaphor for the patriarchal systems that reduced and confined female writers to footnotes and margins.
Paws Up – SPCA
Campaign & Social Impact Design
An adoption campaign crafted to encourage people struggling with mental health to adopt by raising their hand back and accepting the paw of an SPCA shelter animal. By raising a paw and hand together, ‘Paws Up’ reframes adoption as a mutually beneficial healing process.